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Cut through the AI fog See the Future Clearly
Trusted AI Guidance for Small Business and Public Sector Leaders
Book Your AI Readiness Call
The CLEAR AI Method
Current State Analysis
Understand what AI can and cannot do for your business
Link to Business Goals
Educate your team and leadership on practical AI applications
Evaluate Tools
Evaluate AI tools, frameworks, and use cases relevant to your industry
Activate Pilot Projects
Implement AI pilots and use cases aligned with your business goals
Refine, Scale and Govern
Measure outcomes and continuously optimize AI initiatives
Industries We Serve
Startups
Leverage AI to disrupt markets, scale rapidly, and attract investors while optimizing limited resources and establishing competitive advantage.
Small Business
Drive innovation, efficiency, and growth through responsible AI adoption. Leverage AI to optimize limited resources and compete with larger enterprises.
State & Local Government
Modernize citizen services, enhance transparency, and improve operational efficiency while managing risk.
Non-Profits
Amplify impact, optimize resource allocation, and ensure ethical AI use to extend your reach and drive outcomes.
Our Services
AI Readiness Assessment
We assess your organization's current state, opportunities, risks, and key gaps — creating a comprehensive roadmap tailored to your business needs.
Target Workflow Design
We identify high-impact workflows where AI can drive measurable results, creating implementation plans that maximize ROI while minimizing disruption.
AI Policy + Governance
We develop audit-ready, compliance-aligned AI use policies ensuring your adoption is responsible, ethical, and secure.
Fractional CAIO Services
Ongoing advisory support providing executive-level AI expertise without the cost of a full-time Chief AI Officer.
Meet Our Team
Robin Whitley
As founder of De-Mystify AI, Robin brings 20+ years of consulting, enterprise sales, and digital strategy expertise to your table. After leading at Kyndryl (formerly IBM GTS) and Lumen, she's now laser-focused on helping organizations like yours navigate AI with confidence.
Robin's CLEAR AI Method cuts through the hype, delivering what you actually need: practical, ethical AI strategies that work. Whether you're a small business owner, nonprofit leader, or government decision-maker, Robin translates complex AI concepts into actionable plans you can trust and implement today.
Deb Miller
Meet Deb, your strategic partner in turning AI potential into business results. With over 20 years driving multimillion-dollar growth in scientific and production markets, she speaks both C-suite and technical languages fluently. Deb's magic? Translating complex solutions into crystal-clear business value that executives understand and engineers respect.
When you work with Deb, you're getting a straight-talking, high-energy advisor who brings technical depth and customer focus to every conversation. No jargon, no fluff, just actionable insights that drive real outcomes.
Core Values
Clarity
AI should be understandable and accessible.
Responsibility
Ethics and governance are at the heart of what we do.
Practicality
We focus on solutions that deliver measurable results.
Partnership
We work alongside you as trusted advisors on your AI journey.
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What Our Clients Say
"Robin helped us understand exactly where to start with AI — the clarity we needed!"
— SMB Owner
"Their CLEAR AI method gave us the confidence to move forward on our first AI project."
— Non-Profit Director
"De-Mystify AI made complex AI topics simple for our government team."
— City Manager
Backed by Industry Rockstars
Kane Minkus
An acclaimed global entrepreneur, investor, and thought leader in business growth and AI strategy. Kane is the visionary behind Industry Rockstars, bringing unparalleled expertise in scaling businesses and leveraging cutting-edge AI technologies for measurable results.
The Industry Rockstars AI Platform & Certification equips business leaders and consultants with real-world AI tools and strategies to drive measurable results. The program combines hands-on training in Generative AI, Agentic AI, and AI Evangelism with access to a full-stack AI Platform
Access AI prompts and playbooks.
Utilize sector-specific AI co-pilots.
Leverage Innovation Platform for learning.
Access vast AI implementation team.
Book Your AI Readiness Call
Is your business or agency ready to leverage AI — or at risk of falling behind?
Pinpoint where AI can drive immediate value in your operations
Identify quick wins and long-term opportunities
Understand common pitfalls to avoid
Receive a personalized AI Readiness Scorecard
Get clear, actionable next steps tailored to your goals
Frequently Asked Questions
Q: What does De-Mystify AI do?
A: We help startups, SMBs, nonprofits, and public sector organizations adopt AI in a practical, ethical, and results-driven way. Think of us as your Fractional Chief AI Officer — guiding strategy, assessing readiness, and implementing solutions that actually work.
Q: Who is De-Mystify AI for?
A: We serve four key sectors: startups looking to scale with AI, small businesses wanting to compete with larger enterprises, state & local government agencies modernizing citizen services, and nonprofits seeking to amplify their impact with limited resources.
Q: What is the CLEAR AI Method?
A: Our proven 5-step framework: Current State Analysis, Link to Business Goals, Evaluate Tools, Activate Pilot Projects, and Refine, Scale & Govern. It's designed to cut through AI hype and deliver practical results.
Q: How is this different from other AI consulting?
A: We focus on clarity over complexity. No jargon, no overselling — just practical guidance that helps you understand what AI can and cannot do for your specific situation. Plus, we're backed by Industry Rockstars' proven AI platform and certification.
Q: What's included in an AI Readiness Assessment?
A: We evaluate your current state, identify opportunities and risks, assess your team's AI literacy, and create a personalized roadmap with clear next steps. You'll receive an AI Readiness Scorecard showing exactly where you stand.
Q: Do you implement AI solutions or just provide strategy?
A: Both! We start with strategy and assessment, then help you implement pilot projects, develop governance policies, and provide ongoing fractional CAIO services to ensure long-term success.
Q: How long does it take to see results?
A: Many clients see quick wins within 30-60 days through our targeted pilot projects. Full AI transformation typically takes 6-18 months, depending on your organization's size and complexity.
Q: What if we're not ready for AI yet?
A: That's exactly why we start with readiness assessment! We'll help you understand what preparation is needed and create a timeline that works for your organization. Sometimes the best AI strategy is waiting until you're properly prepared.